Selling products and services

  • Under the Australian Consumer Law, businesses must meet a set of basic rights when they sell products or services. These rights are known as consumer guarantees.

  • Nothing a business says or does can take away a consumer guarantee.
  • Warranties are extra promises that a business makes about the product or services. Warranties apply in addition to consumer guarantees.

Consumer rights and guarantees

Under consumer law, businesses must meet a set of basic consumer rights known as consumer guarantees when they sell products or services. A business can be a consumer too, and these rights apply to businesses in certain situations.


When someone buys products or services, they enter into a contract with the seller.

Payment methods

There are rules business must follow on the use of credit cards, interest-free offers, buy now pay later services and lay-by agreements.

Product safety responsibilities

Businesses must protect consumers by selling safe products, complying with standards, and taking action if a safety issue occurs.

Selling parallel imports

If your business sells parallel imports in Australia you must be aware of and understand your obligations to consumers.

Selling tickets to events

Ticket selling businesses must ensure they follow their obligations under consumer law. This includes ticket resellers.

Supplying products or services that are paid for

If businesses can’t supply the product or service that a consumer has paid for, then the business must provide a solution.

Supplying unrequested products or services

There are rules when a business tries to charge a consumer or another business for products or services they didn’t ask for.

Telemarketing and door-to-door sales

Salespeople must follow rules when approaching a person without the consumer having invited the contact. This includes over the phone, and door-to-door sales.

Unfair business practices

The Australian Consumer Law protects consumers from certain unfair behaviour by businesses that sell products and services.


Businesses must honour any extra promises they make about product quality or how they will fix problems with their products or services.

Selling online

Standard rights and responsibilities still apply when buying and selling online. But, there are things consumers and businesses need to know.