Pricing

  • Businesses are generally able to set their own prices, but must do so independently of their competitors.
  • Businesses must display clear and accurate prices, and must not mislead consumers about their prices.
  • Businesses can charge a surcharge for paying by card. But, the surcharge must not be more than what it costs the business to use that payment type.

Card surcharges

Businesses can charge a surcharge for paying by card, but the surcharge must not be more than what it costs the business to use that payment type.

Price displays

There are laws about how businesses display prices. They cover how prices are displayed, and what must be included in the displayed prices.

Setting prices: what's allowed

Businesses can mostly set their prices as they see fit. But businesses’ behaviour around setting prices may be illegal if it harms competition, or if the reasons given for prices are misleading.

Unit pricing

Shops that sell groceries often show a unit price alongside the total selling price of a product. This helps consumers compare prices and find the best value for money.