Advertising and promotions

  • Businesses should be honest in their dealings.

  • A business must be able to prove any claim they make or advertise.

  • Claims should be true, accurate and based on reasonable grounds.

  • Online product and service reviews should be independent and genuine.

  • Special rules apply to cash back promotions, prizes, gift cards and discount vouchers.

Cash back offers, gifts and prizes

Businesses must follow certain rules when gifts or prizes are offered. Cash back offers must clearly state any conditions.

Country of origin claims

When buying goods, consumers may be influenced by claims about where a product was grown, produced or made. Claims must be true, accurate and based on reasonable grounds.

Customer loyalty schemes

There are ways that businesses can improve their customer loyalty schemes.

False or misleading claims

Businesses shouldn't try to gain an unfair advantage by making misleading claims about their products or services.

Gift cards and discount vouchers

Gift cards and discount vouchers are an alternative to cash to buy products or services. Businesses that supply gift cards and vouchers must meet some specific requirements.

Online product and service reviews

It’s against the law for a business to create fake or misleading reviews or to arrange for others to do so. Businesses can avoid misleading consumers by following a few guidelines.

Social media promotions

Businesses must not make false or misleading claims when promoting themselves on social media.