Advertising and selling guide

Avoid misleading or deceptive claims or conduct

Two fundamental rules of advertising and selling are that:

  1. you must not engage in conduct that is likely to mislead or deceive
  2. you must not make false or misleading claims or statements.

In practice there is overlap between the two rules. A particular statement could breach both.

The application of these two rules is explored in this section.

It should be noted that this law applies equally to any statements or claims made about products or services in the online environment. Businesses that sell or promote online should ensure that their use of online vehicles does not create any misleading impressions or include false claims.

The information in this guide covers online-specific issues including the use of social media, product reviews and online group buying.