Description of Conduct

Bakers Delight Holdings Ltd (Bakers Delight) seeks authorisation to engage in conduct that would have the effect of limiting the ability of individual Bakers Delight bakeries to independently select pricing on a range of promotional products (referred to as Promotional Discounts). Bakers Delight would select a number of price tiers for each of these promotional products and Bakers Delight bakeries would only be able to select one of the pre-configured price tiers for these products.

Bakers Delight seeks interim authorisation on an urgent basis to enable the conduct to occur while the ACCC considers the substantive application.

Authorisation is sought for a period of 5 years. 

The ACCC invites the views of interested parties on this application and request for interim authorisation. If you intend to provide a submission on the interim authorisation, please do so by 29 September 2023.  Submissions on the application are due by 9 October 2023. If you wish to make a submission in relation to this matter, please lodge it via this web form.

An indicative timetable for the ACCC’s assessment is set out below.

Indicative date

Stage in assessment process

30 August 2023

Lodgement of application and supporting submission.

19 September 2023

Public consultation process begins.

29 September 2023

Closing date for submissions on interim authorisation.

October 2023

ACCC decision regarding interim authorisation.

9 October 2023

Closing date for submissions from interested parties.

November/December 2023

Draft determination.

January 2024

Public consultation on draft determination including any conference if called.

February 2024

Final determination.



Authorisation number(s)

  • AA1000650-1