Acquirer(s)

  • realestate.com.au Pty Ltd

Target(s)

  • Dynamic Methods Pty Ltd

Summary

realestate.com.au Pty Ltd, a wholly-owned subsidiary of REA Group Ltd (REA Group) proposes to acquire Dynamic Methods Pty Ltd (Dynamic Methods).

REA Group provides digital advertising services for residential and commercial real estate, including the websites and apps known as realestate.com.au, realcommercial.com.au and flatmates.com.au.

REA Group also supplies mortgage broking services (Mortgage Choice), property data, research and valuation services (PropTrack and property.com.au) and vendor paid advertising and home preparation finance services (Campaign Agent). It also has a minority investment in Realtair Pty Ltd, a digital real estate service for the management of property transactions.

Dynamic Methods provides a service to facilitate the digital use of common real estate forms. In all states and territories except Victoria, Dynamic Methods supplies services to real estate institutes to enable the real estate institutes to supply their own electronic forms to real estate agents. In Victoria, Dynamic Methods supplies its own forms directly to real estate agents. Dynamic Methods’ platform can be integrated into digital real estate services and data platforms but does not currently integrate with any digital property listing platform. Examples of forms include residential tenancy agreements, leasing agency agreements, agent authorities, sale agreements, and commercial and retail leases.

Market inquiries

The ACCC has published a Statement of Issues outlining preliminary competition concerns in relation to the proposed acquisition.

The ACCC invites submissions on its Statement of Issues by 5pm on 1 March 2024.

Submissions should be forwarded electronically (preferably in PDF format) to mergers@accc.gov.au with the title “Submission re: REA Group/Dynamic Methods – attention Lynette Lymbers/Louisa Wilson”.

Queries regarding the ACCC’s review may also be addressed to Lynette Lymbers and Louisa Wilson at mergers@accc.gov.au.

For more details, please refer to the Statement of Issues published below.

Timeline

Date Event

ACCC commenced informal review under the Informal Merger Review Process Guidelines.

ACCC published a Statement of Issues outlining preliminary competition concerns.

Closing date for submissions relating to Statement of Issues.

Proposed date for announcement of ACCC’s decision.

Project staff

  • Simon Pomery
  • Louisa Wilson

Contact email