Acquirer(s)
- ACP Magazines Pty Ltd
Target(s)
- BBC Magazines
Summary
Australian Consolidated Press Magazines Pty Limited entered into a joint venture with a subsidiary of BBC Magazines, a UK magazine publisher and the publishing arm of BBC Worldwide. The joint venture will involve publishing a number of titles from BBC Magazines' portfolio, starting with the launch of an Australian edition of 'Top Gear'.Market definition
The JV was considered in the context of separate national markets for each of the following:- the supply of advertising space; and
- the supply of magazines to consumers
for each of the following categories of magazines:
- Food, Wine and Travel;
- Men's Lifestyle;
- Lifestyle Home / Garden;
- General Interest;
- Business / Finance;
- Teen and Pre-teen; and
- Pre-school.
Competition analysis
On 16 April 2008, the ACCC formed the view that the completed joint venture was unlikely to substantially lessen competition in the relevant markets. Factors informing this conclusion included:- the parties to the JV would continue to face effective competition from domestic publishers and imported magazines; and
- the actual and potential launch of new titles by new and existing competitors in the relevant magazine markets is likely to constrain any attempted exercise of market power.
Timeline
Date | Event |
---|---|
ACCC commenced review under the Merger Review Process Guidelines. |
|
Closing date for submissions from interested parties. |
|
ACCC announced it would not oppose the joint venture. |