Google LLC proposed acquisition of Fitbit Inc


  • Google LLC


  • Fitbit Inc


Google LLC proposed to acquire Fitbit, Inc.

Fitbit is a manufacturer and supplier of wrist-worn wearable devices and other related products. Google has an extensive range of interests including online search and advertising technology, mobile hardware and various commonly used software such as Google Chrome.

Market inquiries

The ACCC has published a Statement of Issues outlining preliminary competition concerns in relation to Google's proposed acquisition of Fitbit.

The ACCC invites submissions on its Statement of Issues by 10 July 2020. Submissions should be forwarded electronically (preferably in PDF format) to with the title "Submission re Google/Fitbit SOI - attention Braeden Smith / Nicholas Wellfare".

Following 10 July 2020, queries regarding the ACCC's review may be addressed to Braeden Smith / Nicholas Wellfare at

For more details, please refer to the Statement of Issues below.

Market inquiries

Statement of issues


27/02/2020ACCC commenced informal review under the Informal Merger Review Process Guidelines.
25/03/2020Closing date for submissions.
11/05/2020ACCC is awaiting information from the parties. Former provisional date for announcement of findings (21 May 2020) is delayed.
15/05/2020ACCC received further information from the parties.
05/06/2020ACCC amended former provisional decision date (11 June 2020) to allow time to consider information provided by the parties.
18/06/2020ACCC published a Statement of Issues outlining preliminary competition concerns.
10/07/2020Closing date for submissions relating to Statement of Issues.
10/08/2020 Former provisional decision date (13 August) amended to enable the ACCC to continue its investigation and engage with other competition agencies
09/12/2020Proposed date for announcement of ACCC’s decision

Project staff

  • Braeden Smith
  • Nicholas Wellfare

Contact email