Acquirer: Coca Cola Amatil Ltd; Target: Crusta Fruit Juices Pty Ltd

Summary

Proposed acquisition of the Crusta fruit juice business by Coca-Cola Amatil Limited

Market definition

The relevant market was considered to be the national market for the manufacture and wholesale supply of chilled and ambient fruit drink and fruit juice

Competition analysis

While the proposed acquisition raises the same competition issues the ACCC considered in CCA's proposed acquisition of Berri in 2003, the ACCC considered there to be a significant difference between the size and strength of Berri and that of CFJ. The ACCC therefore considered the level of competitive detriment likely to arise from the proposed acquisition to be significantly less than which would have likely resulted from CCA's acquisition of Berri.

On this basis, the ACCC formed the view that the proposed acquisition was unlikely to lead to a substantial lessening of competition in the relevant market.

Merger type

Horizontal

Guidelines thresholds

Unknown

Imports above 10%

No

Initiation

Parties

ANZSIC code

2130