Acquirer(s)

  • Australian Liquor Marketers (WA) Pty Ltd

Target(s)

  • Carrington Distributors

Summary

The acquirer, ALM (WA) is the largest independent liquor wholesalers in Western Australia, supplying a significant proportion of liquor outlets in the state. The target, Carrington Distributors, is an independent liquor wholesaler in Western Australia, servicing approximately 2% of outlets in Western Australia.

Market definition

This acquisition was assessed in the market for the wholesale distribution of beer, wine, spirit and ready to drink (RTD) products in Western Australia.

Competition analysis

The Commission found that the merged entity was likely to face competition from large vertically integrated retail outlets. In addition, the merged entity was likely to face competition from direct suppliers of wine, spirits, beer and RTDs, which were likely to act as a further price constraint on the pricing of ALM (WA).

Guidelines thresholds

Unknown

Imports above 10%

Unknown