Acquirer(s)
- Sportsbet Pty Ltd
Target(s)
- International All Sports Limited
Summary
Sportsbet intended to acquire all of the outstanding shares (approximately 80%) in International All Sports that it did not already own.Market definition
The ACCC considered the competitive effects of the proposed acquisition in the context of:- a national wagering market; and
- a national sports betting market.
Competition analysis
The ACCC formed the view that the proposed acquisition was unlikely to substantially lessen competition in the relevant markets. Factors informing this conclusion included:- the presence of a number of alternative suppliers of wagering and sports betting services, including other corporate bookmakers and the state based totalisators; and
- the transparency in pricing, and the ability of punters to readily compare odds between the totalisator and bookmakers.
Timeline
| Date | Event |
|---|---|
ACCC commenced review under the Merger Review Process Guidelines. |
|
Closing date for submissions from interested parties. |
|
ACCC announced it would not oppose the proposed acquisition. |