• Metcash Trading Limited


  • SFG Group Holdings Pty Ltd


On 5 February 2024, Metcash announced that it is seeking to acquire Superior Foods by way of a Share Sale Agreement.

Metcash is an ASX-listed wholesale distribution company with a food division that supplies dry grocery and fresh foods to independent supermarkets and convenience stores, including IGA, Foodland, Foodworks and Lucky 7 brands. Metcash also operates Campbells, which supplies food and food adjacent products to customers in all states and territories in Australia (excluding Tasmania).

Superior Foods is a privately-owned food services distributor and supplies a wide range of dry, chilled, frozen, meat, small goods and seafood lines to food service businesses in all states and territories in Australia (excluding Northern Territory). It trades under Superior Food Services, Mooloolah River Fisheries, Kay’s Meats, Global Meats and Sealanes.

Metcash and Superior Foods overlap in the supply of food services in Australia. The parties also overlap in the acquisition of certain food products from manufacturers and processors. 

Market inquiries

Submissions are invited from interested parties regarding Metcash’s proposed acquisition of Superior Foods by 5pm AEDT on 12 March 2024.

Submissions should be forwarded electronically (preferably in PDF format) to with the title: "Submission re: Metcash / Superior – attention Braeden Smith / Jenny Li". 

For more details, please refer to the Market Inquiries Letter published below. 

Following 12 March 2024, queries regarding the ACCC’s review may also be addressed to Braeden Smith / Jenny Li at

For more details, please refer to the Market Inquiries letter published below.


Date Event

ACCC commenced informal review under the Informal Merger Review Process Guidelines.

Closing date for submissions.

Former provisional date for announcement of findings (23 May 2024) brought forward. 

Provisional (or Proposed) date for announcement of ACCC’s findings (as outlined in the Informal Merger Review Process Guidelines, this may be a final decision or release of a Statement of Issues).

Project staff

  • Jenny Li
  • Braeden Smith

Contact email