Gumtree AU Pty Ltd (Gumtree) sought merger authorisation for its proposed acquisition of Cox Australia Media Solutions Pty Ltd (Cox Media), which operates online platforms CarsGuide.com.au and Autotrader.com.au (CarsGuide/Autotrader).
Gumtree and Cox Media (through CarsGuide/Autotrader) both offer online automotive classified advertising to private and commercial advertisers within Australia.
- Gumtree operates gumtree.com.au, an Australian multiple category classified advertisement platform, which features automotive classifieds.
- CarsGuide and Autotrader are automotive only platforms. CarsGuide offers automotive content, including articles and car reviews, as well as classifieds. Autotrader only offers automotive classifieds.
Gumtree and Cox Media also supply space on their respective websites and mobile applications for display advertising.
On 16 March 2020, the ACCC released a Statement of Preliminary Views summarising issues raised by interested parties and setting out the preliminary views of the ACCC.
On 30 April 2020, the ACCC issued a determination granting authorisation of the proposed acquisition for 12 months until 22 May 2021.
The ACCC’s Determination is available, below.
- Cox Australia Media Solutions Pty Ltd
|Gumtree ( PDF 520.52 KB )||8 Apr 2020|
|Gumtree ( PDF 9.13 MB )||28 Mar 2020|
|Carsales.com Limited ( PDF 1.63 MB )||27 Mar 2020|
|Cox Automotive ( PDF 1.42 MB )||27 Mar 2020|
|MotorWeb ( PDF 86.56 KB )||23 Mar 2020|
|Facebook ( PDF 278.83 KB )||19 Mar 2020|
|Facebook ( PDF 576.27 KB )||12 Feb 2020|
|REA Group ( PDF 176.35 KB )||18 Feb 2020|
|Australian Automotive Dealer Association ( PDF 852.04 KB )||17 Feb 2020|
|Motor Traders' Association of NSW ( PDF 491.43 KB )||12 Feb 2020|
|Carsales.com Limited ( PDF 8.13 MB )||10 Feb 2020|
|AP Eagers Limited ( PDF 2.18 MB )||10 Feb 2020|
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