Gumtree AU Pty Ltd proposed acquisition of Cox Australia Media Solutions Pty Ltd


Gumtree AU Pty Ltd (Gumtree) seeks merger authorisation for its proposed acquisition of Cox Australia Media Solutions Pty Ltd (Cox Media), which operates online platforms and (CarsGuide/Autotrader).

Gumtree and Cox Media (through CarsGuide/Autotrader) both offer online automotive classified advertising to private and commercial advertisers within Australia.

  • Gumtree operates, an Australian multiple category classified advertisement platform, which features automotive classifieds.
  • CarsGuide and Autotrader are automotive only platforms. CarsGuide offers automotive content, including articles and car reviews, as well as classifieds. Autotrader only offers automotive classifieds.

Gumtree and Cox Media also supply space on their respective websites and mobile applications for display advertising.

The ACCC has 90 days from the date that the application was lodged to make its decision, although it can extend the timeframe if the applicant agrees. In this case Gumtree has agreed to an extension due to the timing of the application, in particular the need to commence a public consultation process in mid-January when some potentially interested parties may not be available. This means that the ACCC has until 28 April to make its decision.

The ACCC invites submissions in relation to the proposed acquisition. Please refer to the Market Inquiries Letter below for further information about the proposed acquisition, how to make a submission, and a list of questions and issues you may wish to address in your submission.

Due to statutory timeframe, please make your submission no later than Monday, 10 February 2020.

An indicative timetable for the ACCC’s assessment of this matter is set out below for your information. We will update this timetable as the matter progresses.

14 January 2020

Lodgement of merger application for authorisation and supporting submission.

17 January 2020

Public consultation process begins.

10 February 2020

Closing date for submissions from interested parties.

April 2020

ACCC Determination.


  • Gumtree AU Pty Ltd


  • Cox Australia Media Solutions Pty Ltd

Authorisation number(s)

  • MA1000019-1