The Christian Certification Authority Australia Pty Ltd has lodged an application to register a certification trade mark “Christian Certified” (CTM 1991912).
The mark is intended to indicate that certified food products “have been prepared in accordance with the guidelines for the certification process, meaning that foods prepared have not undergone procedures that could cause concern for the Christian community and/or Christian beliefs.”
ACCC assessment not to approve the application
- On 13 July 2020 the ACCC issued an initial assessment proposing to deny the application.
- On 7 December 2020 the ACCC issued a final assessment denying the application. The reasons are set out in the final assessment document below.