Description of Conduct

On 25 March 2024, Infant Nutrition Council Limited lodged an application for authorisation to allow current and future manufacturers in, and importers into, Australia of infant formula to continue to make and give effect to the Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement (MAIF Agreement) and its associated guidelines. The MAIF Agreement is a voluntary self-regulatory code of conduct which governs the marketing of infant formula for infants up to 12 months. It forms part of Australia's response to its obligations as a signatory to the World Health Organisation's International Code of Marketing of Breast Milk Substitutes.

The Infant Nutrition Council is seeking authorisation without conditions for 5 years. The Department of Health and Aged Care commissioned an independent review of the MAIF Agreement and published a final report and consultation report on 11 April 2024. Both reports are available on the Department’s website. The nature and timing of any Federal Government response to the review is currently unknown.

The Infant Nutrition Council seeks authorisation to allow sufficient time for industry to respond to any Federal Government response to the MAIF review before seeking re-authorisation for the MAIF Agreement in the future, and to ensure that a framework remains in place until any alternative regime is introduced.

Given the existing authorisation was soon to expire, the ACCC granted interim authorisation on 14 August 2024 to Infant Nutrition Council to enable the MAIF Agreement and associated guidelines to continue to operate while the ACCC considers the substantive application. A copy of the ACCC’s interim authorisation decision is available under the Decisions heading below.

On 20 September 2024, the ACCC issued a draft determination proposing to deny the application for re-authorisation. A copy of the draft determination is available under the Decisions heading below.

The ACCC held a pre-decision conference on 28 October 2024 to allow interested parties to express their views on the application.

The ACCC invites the views of interested parties in response to the pre-decision conference. Submissions are requested by 11 November 2024. If you wish to make a submission in relation to this matter, please lodge it via this web form.

Indicative date

Stage in assessment process

25 March 2024

Lodgement of application and supporting submission.

2 April 2024

Public consultation process begins.

30 June 2024

Closing date for submissions from interested parties.

July 2024

Applicant responds to issues raised in the public consultation process.

14 August 2024

ACCC decision regarding interim authorisation

20 September 2024

Draft determination.

17 October 2024

Closing date for submissions from interested parties on draft determination.

28 October 2024

Pre-decision conference

11 November 2024

Closing date for submissions from interested parties on pre-decision conference.

December 2024/January  2025

Final determination.

Applicant(s)

  • Infant Nutrition Council Ltd

Authorisation number(s)

  • AA1000665-1

Applications

Document title Date
Annexure 1 - The MAIF Agreement
Annexure 2 - List of current signatories to the MAIF Agreement
Annexure 3 - Guidance document for interpretation of the MAIF Agreement - Information and education (clause 4)
Annexure 4 - Guidance document for interpretation of the MAIF Agreement - General public and parents and or carers (clause 5a)
Annexure 5 - Guidance document for interpretation of the MAIF Agreement - Specific and factual information provided to healthcare professionals (clause 7a)
Annexure 6 - Guidance document for interpretation of the MAIF Agreement - Electronic media
Annexure 7 - Guidance document for interpretation of the MAIF Agreement - Appropriate age range on infant formula labels (clauses 5a and 9b)
Annexure 8 - Guidelines developed by the former Advisory Panel on the Marketing in Australia of Infant Formula related to financial incentives (clause 7c)
Annexure 9 - Interim guidance document on the interpretation of clause 5a of the MAIF Agreement and social media
Annexure 10 - INC Policy - Best-practice Guidance for INC Members for the Marketing of Toddler Milk Drinks to Consumer
Annexure 11 - INC Policy - Information for retailers brochure
Annexure 12 - INC Policy - Breastfeeding Policy
Annexure 13 - INC Policy - Guidance on Interactions with Healthcare Professionals
Annexure 14 - INC Policy - Distribution of Infant Formula Samples to Healthcare Professionals
Annexure 15 - INC - Template Infant Formula Samples Request Form (Australia)
Annexure 16 - INC Policy - Compliance Dispute Resolution Process
Show all documents (13 more)

Decisions

Document title Date
Draft Determination
Interim authorisation

Submissions - before draft decision

Document title Date
A non-signatory manufacturer
Department of Health and Aged Care – response to ACCC information request
Infant Nutrition Council – response to ACCC information request
Infant Nutrition Council – response to interested party submissions
Julie Smith
Breastfeeding Advocacy Australia
An Individual
Libby Salmon
Ros Fleetwood
Natalie Jounquay
Uniting Church in Australia, Synod of Victoria and Tasmania
Kirsten Tannenbaum
Rosemary Stanton
Australian Research Centre for Health Equity, The Australian National University
World Breastfeeding Trends Initiative Australia
Australian College of Midwives
Renee Oldenhof
Australian Breastfeeding Association (ABA)
Janice Smith
Chirgwin Counselling
Public Health Association of Australia
Australian Department of Health and Aged Care
Breastfeeding Coalition Tasmania
Australian Medical Association
Infant and Toddler Foods Research Alliance
Emily Dickson
Elisabeth Wilson
Naomi Hull
Food for Health Alliance
Nestle Australia Ltd
Health and Wellbeing Queensland
Anne Buckingham
Food Standards Australia New Zealand
An Individual
An Individual
Sally Eldridge
An Individual
Donna Clayton-Smith
Margaret Grove
Lactation Consultants of Australia and New Zealand
World Breastfeeding Trends Initiative Australia
Dietitians Australia
Dr Julianne McGuire
Australian Food and Grocery Council
Nutricia Australia Pty Limited (Danone)
Australian Nursing and Midwifery Federation
Susanna Irene Scurry
Show all documents (44 more)

Submissions - after draft decision

Document title Date
Infant Nutrition Council – further response to interested party submissions
Filenote and slides from meeting with a group of interested parties – 16 December 2024
File note of meeting with the Australian Breastfeeding Association
Infant Nutrition Council – response to draft determination and interested party submissions
File note of meeting with Infant Nutrition Council
Department of Health and Aged Care
Dr Julie Smith and Dr Karleen Gribble
Dr Julie Smith, Dr Libby Salmon, Dr Phil Baker, Dr Karleen Gribble, Mr Alessandro Iellamo and Ms Naomi Hull
Sanulac Nutritionals Australia Pty Ltd
Australian College of Midwives
Victorian Health Promotion Foundation
World Breastfeeding Trends Initiative Australia
Australian Breastfeeding Association
Food for Health Alliance
Australian Medical Association
Lactation Consultants Australia and New Zealand
Leiset O'Reilly
Monique Portelli
Breastfeeding Advocacy Australia
Breastfeeding Advocacy Australia
Submissions by various individuals supporting the ACCC’s draft determination - date range from 17 to 18 October 2024
Clare Cameron
Kristy Burden
Australian Nursing and Midwifery Foundation
Department of Health and Aged Care (updated)
Dorothy Drew
Emily Dickson
Lynn Ng
Sally Eldridge
Nutricia Australia Pty Ltd (Danone)
Australian Medical Association
Australian Breastfeeding Association
Assistant Minister for Health and Aged Care
Lisa Moore
Ros Fleetwood
Australian Research Centre for Health Equity, Australian National University
Dietitians Australia
Q David
Heather Gale on behalf of The NSW Breastfeeding and Lactation Group
Infant and Toddler Foods Research Alliance
World Breastfeeding Trends Initiative Australia
Submissions by various individuals supporting the ACCC’s draft determination - date range from 15 to 17 October 2024
Nurture Heart and Soul
Public Health Association of Australia
Angela McRae
Health and Wellbeing Queensland
Food for Health Alliance
Janice Smith
Chirgwin Counselling
Elisabeth Wilson
Elizabeth Oei
Juliana Kelly
Libby Salmon
Ruth Berkowitz
Submissions by various individuals supporting the ACCC’s draft determination - date range from 2 to 14 October 2024
Claire Anderson
Deanne Greenwood
Wendy Thorp
Helen Cooke
Nestle Australia Ltd
Anonymous
Show all documents (58 more)