Description of Conduct

On 24 March 2021, the ACCC received an application for authorisation from 7-Eleven Stores Pty Limited on behalf of itself, its franchisees and Velocity Frequent Flyer Pty Ltd (together, the Applicants). The Applicants sought authorisation under the Competition and Consumer Act 2010 (Cth) for 7-Eleven to participate as a retail partner of Velocity’s loyalty program. The Applicants are also considering the potential appointment of 7-Eleven by Velocity as a redemption partner.  Authorisation was sought for 5 years. The Applicants also requested interim authorisation.

On 7 May 2021, the ACCC granted interim authorisation to allow 7-Eleven to commence participation in the Velocity loyalty program while the ACCC considers the merits of the substantive application for authorisation.

On 11 June 2021, the ACCC issued a draft determination proposing to grant authorisation.

On 28 July 2021, the ACCC issued a final determination granting authorisation.


  • Velocity Frequent Flyer Pty Ltd
  • 7-Eleven Stores Pty Limited

Authorisation number(s)

  • AA1000549-1