7-Eleven Stores Pty Limited and Velocity Frequent Flyer Pty Ltd


On 24 March 2021, the ACCC received an application for authorisation from 7-Eleven Stores Pty Limited on behalf of itself, its franchisees and Velocity Frequent Flyer Pty Ltd (together, the Applicants). The Applicants seek authorisation under the Competition and Consumer Act 2010 (Cth) for 7-Eleven to participate as a retail partner of Velocity’s loyalty program. The Applicants are also considering the potential appointment of 7-Eleven by Velocity as a redemption partner.  Authorisation has been sought for 5 years. The Applicants have also requested interim authorisation.

On 7 May 2021, the ACCC granted interim authorisation to allow 7-Eleven to commence participation in the Velocity loyalty program while the ACCC considers the merits of the substantive application for authorisation.

An indicative timetable for the ACCC’s assessment is set out below.

Indicative date

Stage in assessment process

24 March 2021

Lodgement of application and supporting submission.

1 April 2021

Public consultation process begins.

14 April 2021

Closing date for submissions on interim authorisation.

23 April 2021

Closing date for submissions on substantive application.

7 May 2021

ACCC decision regarding interim authorisation.

May/June 2021

Draft determination.

June 2021

Public consultation on draft determination including any conference if called.

July 2021

Final determination.



  • Velocity Frequent Flyer Pty Ltd
  • 7-Eleven Stores Pty Limited

Authorisation number(s)

  • AA1000549-1


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ACCC correspondence