Tasti Products Ltd has given court enforceable undertakings to the Australian Competition and Consumer Commission after concerns that the overall impression created by the wording and pictorial images used on Weight Watchers fruit cereal bar packaging may be misleading.
The products are manufactured and sold by Tasti, a New Zealand based company, under the Weight Watchers brand.
The ACCC was concerned that the packaging representations implied that the following products contained a significant amount of some individual fruits, when the ingredients listed the individual fruits at around one to 1.5 per cent of the total product:
- Strawberry and Raspberry Duo fruit cereal bars
- Raspberry Pie fruit cereal bars
- Apricot Pie fruit cereal bars
- Fruit of the Forest fruit cereal bars.
Tasti Products has undertaken to:
- amend the packaging of the identified Weight Watchers fruit cereal bars
- publish a corrective notice in a Saturday edition newspaper in each Australian State and Territory
- publish a corrective notice on its website www.tasti.co.nz, and
- review and implement changes to its trade practices law compliance program.
"It is important that businesses consider how consumers might view the 'overall impression' created by all aspects of product marketing, including labels, branding and advertising," ACCC Chairman, Mr Graeme Samuel said today.