Advertising & promoting your business

Honest advertising practices are not just good for business – they are required by law. The Australian Consumer Law contains a number of rules that businesses must follow when advertising and selling products and services.

False or misleading statements

Any statement representing your products or services should be true, accurate and able to be substantiated. There are fines for businesses that mislead consumers. It does not matter whether a false or misleading statement was intentional or not.

Social media

Social media gives large and small businesses a direct way to interact with existing and potential customers, and promote their products and services. Businesses using social media channels like Facebook, Twitter and YouTube have a responsibility to ensure content on their pages is accurate, irrespective of who put it there.

Managing online reviews

Consumers rely on online reviews to make purchasing decisions. Businesses and review platforms need to manage online reviews to prevent consumers from being misled.

Country of origin claims

Consumers may be influenced by a number of factors when buying goods, including claims about where a product was grown, produced or made. If you choose to make a country of origin representation, or are legally required to do so, it must be clear, accurate and truthful.