The ACCC has issued a determination granting authorisation to BP Australia Pty Ltd (BP) to expand its existing BP Rewards Program. BP proposes to introduce additional fuel and non-fuel offers at BP sites and participating BP Reseller sites for all or certain groups of consumers who are members of the existing BP Rewards Program. In particular, BP intends to provide these offers to Rewards Program members who are also employees, contractors, members, customers or persons otherwise associated with existing or future BP customers/corporate partners with whom BP negotiates a fuel and/or non-fuel offer.
The ACCC has granted authorisation until 18 November 2027.
The ACCC considers that the Proposed Conduct will result in public benefits, including some direct benefits to consumers, some enhanced competition in the retail fuel and convenience items market, more consistent offers across BP-branded sites and limited transaction cost savings. The ACCC considers that the proposed arrangement is unlikely to result in significant public detriment.
Authorisation provides businesses with legal protection for arrangements that may otherwise risk breaching the law but are not harmful to competition and/or are likely to result in overall public benefits.
Further information about the ACCC’s decision is available on the ACCC’s public register.