Woolworths Limited - proposed acquisition of Skyview Bottleshop

Summary

Woolworths proposed to acquire an off-licence liquor retailer (including the liquor licence) trading as "Skyview Bottleshop" at 1 Beinda St, Bomaderry, NSW.

Market definition

This proposed acquisition was assessed within the context of the following markets:

1. the market for the retail sale of packaged liquor for off-premises consumption. The geographic dimension of this market is a 3-5km radius surrounding the target business; and

2. the NSW market for the wholesale supply of packaged liquor for subsequent sale in the retail market for off-premises consumption.

Competition analysis

On 5 July 2007, the ACCC formed the view that the proposed acquisition was unlikely to result in a substantial lessening of competition in the relevant markets. Factors informing this conclusion included:

- In relation to the first market, the ACCC concluded that post-acquisition, Woolworths Limited will be constrained by competition from Coles and a number of independent bottle shops; and

- In relation to the second market, the ACCC considered that the acquisition of one retail store is unlikely to significantly increase Woolworths' market share (or buying power) or to substantially diminish the buying power of any competitor.