Acquirer(s)
- West Australian Newspaper Holdings Ltd (WANH)
Target(s)
- The Kimberley Echo
Summary
West Australia Newspapers Holdings (WAN) acquired The Kimberley Echo, a paid weekly newspaper based in Kununurra in Western Australia. The Kimberley Echo had a circulation area including Kununurra, Wyndham, Fitzroy Crossing, Halls Creek, Derby and Broome (the Circulation Area).Market definition
The ACCC considered the relevant markets to be:- the supply of advertising space in the Circulation Area; and
- the supply of content to consumers in the Circulation Area.
Competition analysis
The ACCC considered that the acquisition of The Kimberley Echo by WAN was unlikely to give rise to a substantial lessening of competition in either of the relevant markets.The ACCC considered there was little overlap between the Kimberley Echo and WAN's publications (and radio licences) in the Circulation Area.