Acquirer(s)
- Lion Nathan Australia Pty Ltd
Target(s)
- Inner Circle Rum Pty Limited<br/> Inner Circle Rum (Sales) Pty Limited
Summary
Lion Nathan Australia Pty Limited has entered into an agreement to acquire 100% of the issued share capital of Inner Circle Rum Pty Ltd and Inner Circle Rum (Sales) Pty Limited.Market definition
For the purposes of this competition assessment the relevant markets were considered to be at least state-based markets for the production and wholesale supply of: (i) rum; and (ii) ready-to-drink rum products.Competition analysis
The ACCC formed the view that the acquisition is unlikely to substantially lessen competition in the relevant markets, as it would only lead to a small increase in Lion Nathan Australia Pty Limited's market share in both markets, and there are a number of large competitors which are likely to be able to constrain the merged firm.Timeline
| Date | Event |
|---|---|
ACCC commences review under the Merger Review Process Guidelines |
|
ACCC announced it would not oppose the proposed acquisition |