Acquirer(s)
- MYOB Australia Pty Ltd
Target(s)
- Solution 6 Holdings Ltd
Summary
MYOB Limited proposes to acquire Solution 6 Holdings Limited Accounting and Compliance business.Market definition
The panel considered that th appropriate market definition is the national market for the supply of business management software. However, the Commisison considered that this may not always be the case.Competition analysis
The Commission considered that the proposed acquisition would not appear to lead to a substantial lessening of competition in the relevant market. This is because:" There are a number of available substitutes;
" The market is dynamic and growing market;
" The market has been characterised by a number of new entrants including large multinational organisations;
" Countervailing power appears to be present among the customers of the Parties particularly in view of the presence of well informed customers and user groups, almost eliminating the opportunity of the merged party to raise prices or act independently of the market; and
" Barriers to entry are not insurmountable.
The Commission issued a media release regarding the proposed acquisition on 19 May 2004.
Guidelines thresholds
Unknown
Imports above 10%
Unknown
Initiation
Parties
ANZSIC code
2841