Acquirer: Genus plc; Target: RAB Australia Pty Ltd

Summary

On 18 March 2003 the Commission decided that it would not intervene
in the proposed acquisition of RAB Australia Pty Ltd by Genus plc.

Market definition

The national wholesale market for the sale of bull semen used for the artificial insemination of dairy cattle; and
The national wholesale market for the sale of bull semen used for the artificial insemination of beef cattle.

Competition analysis

The Comission conducted market inquiries into the matter and subsequently formed the view that the proposed acquisition is unlikely to result in a substantial lessening of competition.

While the Commission's concentration thresholds may be crossed in relation to semen products used for the artificial insemination of dairy cattle, substantial import competition and the presence of a number of other vigorous and effective competitors are likely to act as a sufficient competitive constraint to prevent the merged entity from raising its prices post-merger.

Merger type

Horizontal

Guidelines thresholds

Crossed

Imports above 10%

Yes

Initiation

Parties

ANZSIC code

0122