Acquirer(s)

  • Coles Myer Limited

Target(s)

  • Shopfast

Summary

On 20 May 2003, the Commission became aware through media reports of the acquisition of Shopfast to Coles Myer Ltd. Shopfast operates an online grocery business in Sydney, primarily in the Sydney metropolitan area.

Market definition

The Commission did not define a market for the purpose of analysis of this transaction but have considered the effect on competition for groceries in the Sydney metropolitan area.

Competition analysis

The Commission conducted market inquiries with other online grocery retailers, grocery retailers and interest groups.

On 3 July 2003, the Commission concluded that the small incremental increase in Coles' market share was unlikely to cross the Commission's concentration thresholds for the exercise of market power. Therefore, the Commission decided not to intervene in this transaction.

Merger type

Horizontal

Guidelines thresholds

Unknown

Imports above 10%

Unknown

Initiation

Press

ANZSIC code

5129