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Laura Ashley (Australia) Pty Ltd (LA) sells home furnishings, women's fashion, made to measure goods and design consultancy services.
LA has acknowledged its previous two-price advertising of bed linen may have contravened sections 52 and 53(e) of the TPA.
LA's conduct involved a promotional strategy based on establishing a 'regular price' for a product line by launching the product in a limited number of stores for a limited time.
Subsequent supply to all other stores Australia-wide and subsequent discounts all relied on the 'regular price' as the starting point for any discounts or sales.