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Australian Feather Mills Pty Ltd, trading as AFM Downia, imports and wholesales "Downia" brand quilts to Australian retailers.
AFM Downia also supplies "David Jones" brand quilts to David Jones Limited.
AFM Downia has acknowledged that the 100% down content claims that it previously made for its "Downia" brand and "David Jones" brand quilts were false and liable to mislead consumers in likely contravention of the Trade Practices Act.
ACCC testing of a sample of "Downia" brand quilts represented to contain 100% goose down or 100% duck down showed that the quilts contained in the range of 80% - 90% down.