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Mildon Pty Ltd, trading as Challenge International (Aust) (Challenge International) is an importer of cosmetic products which it supplies to wholesalers and retail outlets throughout Australia.
During the period from March 2003 to October 2008, Challenge International supplied a range of toothpaste and mouthwash products under the Tri Leaf and Natural Bliss brand names.
Ten such products (‘the products’) were not labelled in accordance with the Cosmetics Standard, in that:
all of the ingredients (including colour additives) of the products were not listed on the products or their packaging; and/or
the ingredients of the products were not listed in correct order by volume or mass on the products or their packaging; and/or
chemicals were listed as active ingredients on the packaging of the products when the products did not contain those chemicals.