The ACCC Media Merger Guidelines provide guidance on our approach to media mergers and outline potential areas of focus for the ACCC when assessing mergers in the media sector. These will vary from merger to merger, but might include issues such as diversity of media voices, the impact of technological change, and access to content.
These guidelines should be read in conjunction with the ACCC’s Merger Guidelines, which set out our analytical approach to assessing all mergers, including media mergers, under section 50 of the Competition and Consumer Act 2010.
The Appendix to the Media Merger Guidelines includes case studies of the ACCC’s approach in some past media merger reviews. These may be updated from time to time to include relevant cast studies.
These guidelines replace the ACCC’s previous Media Merger Guidelines, which were originally published in 2006. This update is timely given the significant changes that have occurred over the past decade to the way media is delivered and consumed, the effect of these changes on the nature of competition in media markets, and the introduction of legislative changes to the media control and ownership laws under the Broadcasting and Services Act 1992.