Myer to conduct joint promotions with concession stores

The ACCC has issued a draft determination proposing to re-authorise Myer to invite 'concession stores', which operate separate businesses within Myer stores and/or sell through Myer’s online retail store, to take part in Myer promotions.

The ACCC considers that the arrangements are likely to continue to promote competition through greater discounting by Myer and concession stores than in the absence of coordination by Myer. This discounting is, in turn, likely to lead to a competitive response from Myer’s rivals and concession stores’ rivals, benefiting customers through lower prices and more innovative service offerings.

The ACCC also considers that if concession stores were not invited to participate when Myer runs promotions, customers may be confused and disappointed to find that concession store products are excluded from the promotion. Therefore, the arrangements are likely to result in a public benefit through providing greater clarity and reducing the number of concession store exclusions from promotions.

While any type of coordination between competitors has the potential to reduce competition and discounting, the ACCC is not aware of any evidence that these arrangements have had this effect. Rather, the ACCC considers that the arrangements have promoted competition. Further, the ACCC considers that the potential for competitive detriment is limited by the fact that the arrangements are voluntary and because the presence of competition is likely to ensure that the incentive for Myer and concession stores to compete would remain, with or without the arrangements.

The ACCC has previously granted authorisation to Myer for substantially the same conduct three times, each time for five years. As Myer’s most recent authorisation was due to expire on 14 March 2019, the ACCC granted interim authorisation on 13 March 2019 to allow Myer to continue its conduct while the ACCC considered its application for re-authorisation.

The ACCC invites submissions in relation to this draft determination before making its final decision. Please refer to the ACCC’s Public Register for further information.

Published date: 
28 March 2019