Pricing

Setting prices

Businesses are free to set their prices and discount their goods and services as they see fit, but they must set their prices independently of their competitors. Pricing goods below cost can be illegal in certain circumstances.

Unit Pricing Code

Businesses need to comply with the Unit Pricing Code if they sell certain food-based grocery items. Grocery retailers are required to display a unit price so that consumers can make informed choices.

Displaying prices

Prices displayed by a business must be clear, accurate and not misleading to consumers. You should always display the total price of a product or service. Certain grocery retailers must also display unit pricing on their shelf labels.