Florists remove misleading ‘local business’ representations from webpages
United Florists Pty Ltd trading as Lily’s Florist and Elysium Marketing Pty Ltd, a related body corporate, have each provided a court-enforceable undertaking to the ACCC in relation to misleading representations that Lily’s Florist was a local florist.
United Florists has admitted that it made misleading representations that Lily’s Florist was a local florist or had a physical presence in a particular suburb, town or location when in fact Lily’s Florist is an online florist which employs an outsourcing model, fulfilling orders via third-party florists.