ACCC releases guidance about online product reviews
The Australian Competition and Consumer Commission is addressing misleading conduct related to fake online reviews, by releasing best practice guidance about online product reviews for businesses and review platforms.
“Online reviews are an increasingly popular resource for consumers purchasing goods or services. Many businesses rely on these reviews to promote their businesses, however, some unscrupulous businesses are taking advantage of consumer trust in online reviews,” ACCC Deputy Chair Dr Michael Schaper said.