Advertising

ACCC releases guide to provide clarity on ‘free range’ egg claims

The Australian Competition and Consumer Commission has released a guide to assist egg producers better understand their Australian Consumer Law (ACL) rights and obligations when promoting their products as free range.

The guide explains the ACCC’s approach to enforcing misleading conduct provisions of the ACL, in the context of free range egg claims, while the Commonwealth Treasury is consulting on whether Australia should adopt a national standard on free range egg labelling.

ACCC concludes review of 'free range' and other similar claims in the pork industry

The Australian Competition and Consumer Commission has concluded investigations into alleged misleading conduct in the pork industry arising from claims such as ‘free range’, ‘bred free range’ and ‘bred outdoors’. Individual producers and the peak representative industry body, Australian Pork Limited, have cooperated to address the ACCC’s concerns.

ACCC acts on Conroys “Product of Australia” misrepresentation

Conroys Pty Ltd (Conroys) has paid a penalty of $10,200 following the issue of an infringement notice by the Australian Competition and Consumer Commission .

The ACCC issued the infringement notice because it had reasonable grounds to believe that Conroys made a false or misleading representation about the place of origin of its Breakfast Bacon – 1kg (the Bacon Product) in contravention of the Australian Consumer Law (ACL).

Country of origin claims

Consumers may be influenced by a number of factors when buying goods, including claims about where a product was grown, produced or made. If you choose to make a country of origin representation, or are legally required to do so, it must be clear, accurate and truthful.

Comparator websites: A guide for comparator website operators and suppliers

The ACCC has developed this guide to assist operators and suppliers when making decisions about all aspects of comparator services, including in advertising and marketing.

Removalist company pays penalties for alleged false or misleading online testimonials

Citymove Pty Ltd (Citymove) has paid penalties totalling $30,600 following the issue of three infringement notices by the Australian Competition and Consumer Commission.

The ACCC issued the infringement notices because it had reasonable grounds to believe Citymove made false or misleading representations concerning testimonials about its furniture removal services that were published on the social network website Google+ and on YouTube, in contravention of the Australian Consumer Law.

ACCC acts on NIB health insurance advertising

NIB Health Funds Ltd (NIB) has paid a penalty of $10,200 following the issue of an Infringement Notice by the Australian Competition and Consumer Commission in relation to advertising about the waiver of the waiting period for “Extras” cover.

From December 2012 to November 2014, in promoting its combined Hospital and Extras cover, NIB offered to waive the waiting period on its Extras option which it represented as “usually” or “normally” requiring a 2 month wait.