A competitive ad tech supply chain is important for Australian advertisers, publishers and ultimately consumers, ACCC Chair Rod Sims said today.
An ACCC inquiry into the advertising technology (or ‘ad tech’) sector has identified significant competition concerns and likely harms to publishers, advertisers and, ultimately, consumers.
The report, published today, concludes that enforcement action under Australia’s existing competition laws alone is not sufficient to address the competition issues in the sector, and that the ACCC should be given powers to develop specific rules in response.
Digital Imaging Express Pty Ltd, trading as digiDirect, has paid $39,240 in penalties after the ACCC issued the company three infringement notices for allegedly misleading consumers about the details of advertised sales in breach of the Australian Consumer Law (ACL).
In June, July and October 2020, digiDirect conducted sales promotions that used the headline statement “X% off storewide”. The promotions were advertised on digiDirect’s website, posted on social media and sent via email to digiDirect subscribers.
A lack of competition and transparency in the digital advertising technology supply chain is impacting publishers, advertisers and consumers and needs to be addressed, according to the interim report for the ACCC’s Digital advertising services inquiry, released today.
EZ Smile Pty Ltd has paid a penalty of $12,600 after the ACCC issued an infringement notice for an alleged false or misleading representation made on EZ Smile’s website in relation to the involvement of Australian orthodontists in its teeth straightening services.
EZ Smile offers teeth straightening services using clear dental aligners, which it sells direct to consumers through its website.