Advertising

EZ Smile pays penalty for alleged misleading statements on its website

EZ Smile Pty Ltd has paid a penalty of $12,600 after the ACCC issued an infringement notice for an alleged false or misleading representation made on EZ Smile’s website in relation to the involvement of Australian orthodontists in its teeth straightening services.

EZ Smile offers teeth straightening services using clear dental aligners, which it sells direct to consumers through its website.

September 2020 interim report

On 23 October 2020, the ACCC released its first interim report as part of its inquiry into markets for the supply of digital platform services. This report provides an in-depth focus on online private messaging services in Australia. It also updates the ACCC’s previous analysis in relation to search and social media platforms and identifies competition and consumer issues common across these platforms.

STA Travel to pay $14 million in penalties for misleading advertisements

The Federal Court has ordered that STA Travel Pty Ltd (STA Travel) pay $14 million in penalties for making false or misleading claims when advertising its MultiFLEX Pass product.

STA Travel admitted that, between March 2014 and August 2019, it made misleading representations in MultiFLEX Pass advertising that consumers who bought the airfare add-on could change their flights without paying fees or charges.

BAR Group pays penalty for alleged misleading advertising

B.A.R Group Pty Ltd (BAR Group) has paid a penalty of $12,600 after the ACCC issued an infringement notice for allegedly misleading consumers about the running power of a portable generator.

In September 2019, BAR Group advertised on its website that its 123 G8100-HELT portable generator was capable of achieving a running power of 6 kW.

The ACCC alleges that BAR Group’s representation was false or misleading, in breach of the Australian Consumer Law.

Ad tech and ad agency services inquiry kicks off

The ACCC is calling for feedback and information about the digital advertising technology supply chain and advertising agency services in Australia.

Views are sought from all companies who buy digital display advertising, ranging from small businesses to global brands, as well as from advertising and media agencies, social media platforms, website owners, app developers, and ad tech services companies.

Issues paper

The ACCC released an issues paper seeking views on the key issues affecting markets for the supply of digital advertising technology services and digital advertising agency services. This issues paper is accompanied by two fact sheets containing key issues and questions for advertisers and ad hosts.