Advertising

Google’s dominance in ad tech supply chain harms businesses and consumers

An ACCC inquiry into the advertising technology (or ‘ad tech’) sector has identified significant competition concerns and likely harms to publishers, advertisers and, ultimately, consumers.

The report, published today, concludes that enforcement action under Australia’s existing competition laws alone is not sufficient to address the competition issues in the sector, and that the ACCC should be given powers to develop specific rules in response.

digiDirect pays penalties for misleading consumers about 'storewide' sales

Digital Imaging Express Pty Ltd, trading as digiDirect, has paid $39,240 in penalties after the ACCC issued the company three infringement notices for allegedly misleading consumers about the details of advertised sales in breach of the Australian Consumer Law (ACL).

In June, July and October 2020, digiDirect conducted sales promotions that used the headline statement “X% off storewide”. The promotions were advertised on digiDirect’s website, posted on social media and sent via email to digiDirect subscribers.

September 2021 interim report

The ACCC will be examining the provision of web browsers and general search services to Australian consumers and the effectiveness of choice screens in facilitating competition and improving consumer choice. The ACCC will also be providing its advice to the Australian Government on Google’s rollout of search engine choice options on new Android devices in Europe.

EZ Smile pays penalty for alleged misleading statements on its website

EZ Smile Pty Ltd has paid a penalty of $12,600 after the ACCC issued an infringement notice for an alleged false or misleading representation made on EZ Smile’s website in relation to the involvement of Australian orthodontists in its teeth straightening services.

EZ Smile offers teeth straightening services using clear dental aligners, which it sells direct to consumers through its website.