Setting prices: what's allowed
Businesses can mostly set their prices as they see fit. But businesses’ behaviour around setting prices may be illegal if it harms competition, or if the reasons given for prices are misleading.
Businesses can mostly set their prices as they see fit. But businesses’ behaviour around setting prices may be illegal if it harms competition, or if the reasons given for prices are misleading.
Competition leads to lower prices, better quality, and more choice for consumers. Some anti-competitive business behaviour is against the law.
The ACCC can require businesses that are covered by a prescribed industry code to provide information or documents they're required to keep, generate or publish.
An industry-led code of conduct sets standards for how an industry deals with its members and customers. Industry-led codes are a form of self-regulation and are voluntary.
Businesses must honour any extra promises they make about product quality or how they will fix problems with their products or services.
There are laws about how businesses display prices. They cover how prices are displayed, and what must be included in the displayed prices.
When a business sells a product or service that doesn’t meet basic rights known as consumer guarantees, it must offer the consumer a solution, such as a repair, replacement or refund.
Businesses must protect consumers by selling safe products, complying with standards, and taking action if a safety issue occurs.
Businesses have certain rights and responsibilities when setting and displaying the prices of their goods and services.