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  1. ACCC to reauthorise agreement to not advertise infant formula, seeks submissions on toddler milk advertising

    1 March 2021 - Manufacturers and Importers Agreement” (MAIF Agreement) is a voluntary agreement that restricts the advertising and promotion … and the ACCC is concerned about the extent to which this might be eroding the public benefits from the MAIF Agreement. “Restricting … public register at Infant Nutrition Council Limited . Background The MAIF Agreement forms part of Australia’s implementation …
  2. Agreement to restrict advertising of infant formula

    15 July 2016 - public health benefits. The Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement (MAIF) has been … into account a wide number of views from interested parties regarding ways the MAIF Agreement could be improved. While most interested parties were of the view that the MAIF Agreement should continue to be authorised, views differed on the appropriate …
  3. ACCC proposes to re-authorise infant formula marketing code

    29 October 2015 - MAIF Agreement), is a voluntary, self-regulatory code which governs the marketing of infant formula for infants up to 12 months. It has been authorised since 1992. “The MAIF Agreement is a cost-effective way to help protect and promote … 29 October 2015 The Australian Competition and Consumer Commission has proposed to re-authorise an agreement
  4. Public Competition Assessment - PDF version ( PDF 172.05 KB )

    11 July 2017 - in Australia of Infant Formulas: Manufacturers and Importers Agreement (MAIF Agreement) prohibits manufacturers and importers of IFFO Milk from advertising or promoting IFFO Milk directly to the general public.1 The MAIF Agreement does not apply to GUMs/toddler milks nor to retailers (such as supermarkets) or distributors of infant formula. 27. The MAIF Agreement also imposes …