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11 July 2017 - in Australia of Infant Formulas: Manufacturers and Importers Agreement (MAIF Agreement) prohibits manufacturers and importers of IFFO Milk from advertising or promoting IFFO Milk directly to the general public.1 The MAIF Agreement does not apply to GUMs/toddler milks nor to retailers (such as supermarkets) or distributors of infant formula. 27. The MAIF Agreement also imposes …