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  1. Updated MAIF Agreement ( PDF 31.77 KB )

    22 September 2015 - Marketing in Australia of Infant Formulas: Manufacturers and Importers Agreement The MAIF Agreement Preamble This document sets out the obligations of manufacturers in and importers to, Australia of infant formulas and gives effect … of the existence of this document and of their responsibilities under it. (WHO Code Article 11.5) page 6 Updated MAIF Agreement
  2. Agreement to restrict advertising of infant formula

    15 July 2016 - public health benefits. The Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement (MAIF) has been … into account a wide number of views from interested parties regarding ways the MAIF Agreement could be improved. While most interested parties were of the view that the MAIF Agreement should continue to be authorised, views differed on the appropriate …
  3. Final Determination ( PDF 401.13 KB )

    15 July 2016 - Manufacturers and Importers Agreement (MAIF Agreement) and associated guidelines. The MAIF Agreement, amongst other things … accepts that this, and other restrictions in the MAIF Agreement, results in public benefits by protecting breastfeeding rates, with significant consequential health benefits. Since 1992, the MAIF Agreement has been the primary means by which the Australian …
  4. Submission by Applicant ( PDF 118.51 KB )

    20 May 2016 - for authorisation of the Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement (MAIF Agreement). We set out … are unsurpassed by any product, including infant formula. In recognition of this, the purpose of the MAIF Agreement is to protect … of infant formula. The INC submits that the ACCC should authorise the MAIF Agreement as, on a counterfactual analysis …
  5. Public Competition Assessment - PDF version ( PDF 172.05 KB )

    11 July 2017 - in Australia of Infant Formulas: Manufacturers and Importers Agreement (MAIF Agreement) prohibits manufacturers and importers of IFFO Milk from advertising or promoting IFFO Milk directly to the general public.1 The MAIF Agreement does not apply to GUMs/toddler milks nor to retailers (such as supermarkets) or distributors of infant formula. 27. The MAIF Agreement also imposes …
  6. Submission by Applicant ( PDF 142.23 KB )

    17 February 2016 - the MAIF Agreement if it considers it appropriate to do so, in the light of any changes to the relevant WHO guidelines and a new National Breastfeeding Strategy. • It would be inefficient for the ACCC and the INC to review the MAIF Agreement again … in mid-2016 and any implications this may have to the MAIF Agreement, any re-authorisation granted by the ACCC would not prevent …
  7. ACCC proposes to re-authorise infant formula marketing code

    29 October 2015 - MAIF Agreement), is a voluntary, self-regulatory code which governs the marketing of infant formula for infants up to 12 months. It has been authorised since 1992. “The MAIF Agreement is a cost-effective way to help protect and promote … 29 October 2015 The Australian Competition and Consumer Commission has proposed to re-authorise an agreement
  8. Department of Health ( PDF 106 KB )

    11 December 2015 - Formulas: Manufacturers and Importers Agreement (MAIF Agreement) by the Australian Competition and Consumer Commission (ACCC … in 1992 the Marketing in Australia of Infant Formulas: Manufacturers and Importers Agreement (MAIF Agreement) was introduced … environments, the primary mechanism being the MAIF Agreement. Consequently, authorisation of the MAIF Agreement is paramount …
  9. Australian Breastfeeding Association to ACCC re Request for Pre-decision Conference ( PDF 239.84 KB )

    12 November 2015 - by the Infant Nutrition Council for the Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement (MAIF … The Australian Breastfeeding Association strongly objects to a further 10 year authorisation of the MAIF Agreement, and urges … the position of the Australian Breastfeeding Association that: 1. Australia should not be committed to the MAIF Agreement
  10. Draft Determination ( PDF 2.36 MB )

    29 October 2015 - of Infant Formula: Manufacturers and Importers Agreement (MAIF Agreement) and associated guidelines. The MAIF Agreement has been authorised in more or less its current form since 1992. An amended form of the MAIF Agreement is proposed to come into force on the date that the ACCC grants authorisation. The ACCC considers the MAIF Agreement is likely to continue to result in public …