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22 Jul 2025 … and logos used. ‘Greenwashing’ is where a business uses any claim, or omits key information, that makes a product or service seem better or less harmful for the environment than it really is. On this page … for businesses to invest in more sustainable practices. Greenwashing ‘Greenwashing’ is a term used to describe false or misleading environmental claims. Greenwashing makes business appear more environmentally … . We consider a business to be engaging in greenwashing where they use any claim that makes a product or service seem better or less harmful for the environment than it really is. Sometimes businesses…
22 Jul 2025 … or misleading claims. A business needs to consider the claims it uses. It also needs to consider the information that’s left out and the visual elements, colours and logos used. ‘Greenwashing’ is where a business … . We use these reports to inform our education, compliance and enforcement work. Make a report to the ACCC See also Making environmental claims: A guide for business Greenwashing by businesses…
02 Mar 2023 …ACCC 'greenwashing' internet sweep unearths widespread concerning claims Media release The ACCC will be investigating a number of businesses for potential ‘greenwashing’, following an internet sweep which found more than half of the businesses reviewed made concerning claims about their environmental or sustainability practices. The ACCC will be investigating a number of businesses for potential ‘greenwashing’, following an internet sweep which found more than half of the businesses reviewed made concerning claims about their environmental or sustainability practices. Of the 247 businesses reviewed…
ACCC supplementary submission to the Senate Environment and Communications References Committee Inquiry into greenwashing ( PDF 1.01 MB )
26 Sep 2025 …ACCC supplementary submission to the Senate Environment and Communications References Committee Inquiry into greenwashing Document Land of the Wurundjeri people of the Kulin Nation Level 17 … and Communications PO Box 6100 Parliament House CANBERRA ACT 2600 Dear Senator Re: Inquiry into Greenwashing Thank you for the invitation of 5 August 2025, to the Australian Competition and Consumer Commission (ACCC), to make a supplementary submission to the Senate Environment and Communications References Committee Inquiry into greenwashing (the Inquiry). In 2025 the ACCC continues to prioritise consumer, fair trading…
04 Oct 2022 …ACCC internet sweeps target 'greenwashing', fake online reviews Media release The ACCC has today launched two internet sweeps to identify misleading environmental and sustainability marketing claims and fake or misleading online business reviews. The ACCC has today launched two internet sweeps to identify misleading environmental and sustainability marketing claims and fake or misleading online … Delia Rickard said. “This sweep forms a core part of our work in actively monitoring for ‘greenwashing’ in the market and will help inform what steps businesses can take to improve the integrity of their…
05 Nov 2025 …ACCC submissions to external consultations Page The ACCC provides submissions to consultations run by other government departments, agencies and external organisations on a range of topics. The ACCC provides submissions to consultations run by other government departments, agencies and external organisations. We do this on a range of topics related to competition and consumer issues. We publish our submissions on this page. On this page Access and pricing of monopoly infrastructure Submission title Description Submission to Treasury on Part IIIA improving timeliness - draft legislation ( PDF 1…
26 Jun 2025 …Australian Gas Networks in Court over alleged greenwashing in renewable gas campaign Media release The ACCC has launched Federal Court action against gas distributor Australian Gas Networks Limited alleging it made false and misleading representations in its ‘Love Gas’ TV and digital advertising campaign when it represented, in ads that ran during 2022 and 2023, that the gas it distributes … on free-to-air television, streaming services and on YouTube, the ACCC alleges. “We allege that Australian Gas Networks engaged in greenwashing in its ‘Love Gas’ ad campaign,” ACCC Chair Gina Cass-Gottlieb said…
12 Jul 2023 …Senate Inquiry into Greenwashing Document Senate Inquiry into Greenwashing ACCC submission to Senate Environment and Communications References Committee in response to terms of reference 22 June 2023 ACCC Submission – Senate Environment and Communications References Committee inquiry into greenwashing 1 Contents Key points ........................................................................................................................................ 2 1. The ACCC’s role ....................................................................................................................... 4 2. Greenwashing in practice…
01 Jul 2025 …Banana Boat and Hawaiian Tropic owner in Court over alleged greenwashing claims that its sunscreens were ‘reef friendly’ Media release The ACCC has launched Federal Court proceedings against Edgewell … in greenwashing by making claims about the environmental benefits of Hawaiian Tropic and Banana Boat sunscreens that it had no reasonable or scientific basis to make,” ACCC Deputy Chair Catriona Lowe said. “Many consumers consider environmental factors when purchasing products. By engaging in this alleged greenwashing, we say Edgewell deprived consumers of the ability to make an informed decision and may have…
02 Mar 2023 …Greenwashing by businesses in Australia Document accc.gov.au Greenwashing by businesses in Australia Findings of the ACCC’s internet sweep of environmental claims March 2023 http://www.accc.gov.au … , Corporate Communications, ACCC, GPO Box 3131, Canberra ACT 2601. ACCC 03/23_23-14 www.accc.gov.au http://www.accc.gov.au iii Greenwashing by businesses in Australia Contents Snapshot of findings 1 Background … to be trustmarks 8 What the ACCC will do 9 1 Greenwashing by businesses in Australia Snapshot of findings 40 Takeaway packaging 30 Cosmetics and personal care 37 Food and beverages 22 Household and cleaning products…