Broadband speed claims industry guidance

Project overview


The ACCC has released a series of information papers to inform ISPs and companies advertising broadband and wireless internet services of their obligations under the Trade Practices Act 1974, now the Competition and Consumer Act 2010 (the Act).

On 21 August 2017, the ACCC published guidance for retail service providers on how to advertise speeds for fixed-line broadband services, including clearly identifying typical peak speeds.

The guidance followed extensive consultation with network providers, retailers and consumer representatives and builds on the six principles that the ACCC published in February.

On 23 May 2019, the ACCC published updated guidance.

The guidance, which replaces the August 2017 version, was updated to improve clarity, maintain currency, and apply to services supplied over fixed wireless networks.

The ACCC is currently consulting on proposed enhancements to the Broadband Speeds Claim Industry Guidance, with a particular focus on services with wholesale download speeds in excess of 100 Mbps. Submissions are due by 26 August 2020.

Further information is available on the ACCC consultation hub at: 2020 Broadband speed claims guidance consultation.


Stages Date