Media mergers

This ACCC paper provides guidance on our approach to media mergers and discusses how the we might consider such issues as the various dimensions of media markets—products, geographic and functional—as well as the relevant timeframe for considering media mergers.

The paper does not and cannot provide hard-and-fast rules about the impact of specific media mergers on competition.

The individual circumstances and competitive implications of any media merger proposals will need to be considered during a comprehensive and public clearance process.

This paper was written as a result of the Government announcing its media reform proposals on 13 July 2006.

The Federal Government discussion paper on media reform issued in March 2006 indicated that the ACCC would be asked to articulate its proposed approach to media mergers, with a particular focus on media market definition.

The paper was originally published 9 Aug 2006 and was subsequently updated to refer to the Competition and Consumer Act 2010.

For further information on this paper, please contact the ACCC Infocentre on 1300 302 502 or email