ACCC update issue 33: miracle cures & magic potions

This edition of ACCC update looks at some types of unlawful behaviour that never seem to go away. The perpetrators keep finding new ways to package or present themselves to the unwary.

Illegal or dishonest claims about medical treatments, quasimedical treatments or physical fitness is a recurring source of concern for the ACCC.

Miracle weight-loss claims fall into this category, as do some allergy cures. And so do fitness claims where, seemingly with no effort, a person is suddenly in a much better state of health or where numerous ills are cured by one treatment method.