The Australian Bush Hat Co Pty Ltd - s.87B undertaking

Undertakings have been provided to the ACCC by The Australian Bush Hat Co Pty Ltd (ABHC) in relation to misleading claims made about its hats.

From 2006 to 2009 ABHC represented, on swing tags and labels attached to the hats, that the Premium Selection and Stateman models were Manufactured in Australia when, in fact, that was not the case.

The hats were substantially manufactured in India then imported into Australia where they were finished by adding various trimmings including a decorative band and chin cord.

ABHC admits that by making the representations it has contravened sections 52 and 53(eb) of the Trade Practices Act 1974.

The ACCC has accepted court enforceable undertakings from ABHC including that it will not engage in similar conduct in the future, that it will publish a corrective notice in the West Australian newspaper and establish and implement a Trade Practices Compliance Program.