Undertaking date

Undertaking type

s.87B undertaking

Reference number



ss. 52, 53(a) & 55

Company or individual details

  • Name

    Dannon Pty Ltd


    101 179 560


Dannon Pty Ltd is incorporated in Western Australia and carries on business as a distributor of the Ceres range of fruit juices. Dannon imports the Ceres fruit juice range from South Africa.

The ACCC was concerned that illustrations and representations on the packaging of many of the Ceres range of juices created the overall impression that the products contained 100 per cent of one kind of fruit juice, when they actually contained a number of different juices. Similarly, the ACCC was concerned that the products were labelled as '100% fruit juice' when the addition of vitamin C meant this was not the case.

Dannon has provided a Section 87B undertaking to the ACCC in relation to the Ceres fruit juice range that:

  • it will not in the future create an overall impression that a juice product contains 100 per cent of a particular juice when that is not the case;
  • nor will it represent a fruit juice to be a 100 per cent product when vitamin C has been added; and
  • it will also publish corrective notices and implement a trade practices compliance program