Brand Direct International Pty Ltd - s.87B undertaking

Company or individual details

  • Brand Direct International Pty Ltd
    085 664 893


Brand Direct imported Maui branded swimming aid vests (the vests) which did not comply with the mandatory consumer product safety standard, AS 1900-1991 Flotation toys and swimming aids for children (the Standard) in that the intended body mass range was not marked on the vest and the warning was not in a colour contrasting with the background. Brand Direct supplied the vests to Big W stores throughout Australia.

Upon being notified of the ACCC's concerns, Brand Direct withdrew the vests from sale, conducted a product safety recall, and amended the labelling on the vests to meet the requirements of the Standard.

Brand Direct has provided court enforceable undertakings that it will:

  • refrain from supplying any flotation toys or swimming aids that do not comply with relevant mandatory consumer product safety and information standards; and
  • will establish and implement a trade practices compliance program.