Uncle Tobys Foods Pty Limited - s.87B undertaking

Company or individual details

  • Uncle Tobys Foods Pty Limited
    004 211 812


Uncle Tobys Foods Pty Ltd provided a section 87B undertaking to the ACCC in relation to representations made in the marketing of its Roll-Ups products.

The ACCC had concerns that representations were made on the packaging and in a television advertisement for Roll-Ups were false or misleading and may breach sections 52, 53(a) and 55 of the TPA.

Uncle Tobys has undertaken to the ACCC that in the future it will not:

  • represent that Roll-Ups (as currently composed) are 'Made with 65% real fruit';
  • list on the ingredients panel that a Roll-Up (as currently composed) is equivalent to a specified percentage of fresh fruit;
  • run the advertisement which shows images of an apple being flattened into a Roll-Up (the Roll-Ups Reels Fruit Shrink advertisement); and
  • make representations that Roll-Ups are made by converting a piece of fruit into a strip with minimal processing or without further processing or other ingredients added.

Uncle Tobys has also undertaken to the ACCC that it will:

  • publish an article for the food industry on the importance of accurate advertising; and
  • review and implement recommended changes to its trade practices compliance program in relation to Roll-Ups.