InvoCare Limited - s.87B undertaking

Company or individual details

  • InvoCare Limited
    096 437 393
  • Bledisloe Group Holdings Pty Ltd
    117 060 134

Undertaking

On the above date, the ACCC accepted an undertaking (the Undertaking) from InvoCare Limited (InvoCare) and Bledisloe Group Holdings Pty Ltd (Bledisloe) in relation to the proposed acquisition of Bledisloe by InvoCare (the Proposed Acquisition).

InvoCare was the largest provider of funeral services in Australia and the largest operator of private cemeteries and crematoria. Bledisloe was one of the leading providers of funeral services in Australia and also operates private cemeteries and crematoria in Queensland.

The ACCC considered that, in the absence of this Undertaking, the Proposed Acquisition would result, or be likely to result, in a substantial lessening of competition in relation to the supply of:

(a) funeral directing services in north metropolitan Sydney;

(b) funeral directing services in south metropolitan Brisbane; and

(c) cremation services in north metropolitan Brisbane.

The Undertaking provides for InvoCare to divest their funeral directing services in north metropolitan Sydney and their cremation services in north metropolitan Brisbane. Further, the Undertaking requires InvoCare to include an ownership statement in their advertising and marketing materials disclosing which funeral directing brands are owned by InvoCare in the Brisbane metropolitan area.

Attachments

Variations

9 November 2011InvoCare Limited - variation - s.87B undertakingvariation of original
8 June 2011InvoCare Limited - s.87B undertakingoriginal