Company or individual details
- InvoCare Limited096 437 393
- Bledisloe Group Holdings Pty Ltd117 060 134
On the above date, the ACCC accepted an undertaking (the Undertaking) from InvoCare Limited (InvoCare) and Bledisloe Group Holdings Pty Ltd (Bledisloe) in relation to the proposed acquisition of Bledisloe by InvoCare (the Proposed Acquisition).
InvoCare was the largest provider of funeral services in Australia and the largest operator of private cemeteries and crematoria. Bledisloe was one of the leading providers of funeral services in Australia and also operates private cemeteries and crematoria in Queensland.
The ACCC considered that, in the absence of this Undertaking, the Proposed Acquisition would result, or be likely to result, in a substantial lessening of competition in relation to the supply of:
(a) funeral directing services in north metropolitan Sydney;
(b) funeral directing services in south metropolitan Brisbane; and
(c) cremation services in north metropolitan Brisbane.
The Undertaking provides for InvoCare to divest their funeral directing services in north metropolitan Sydney and their cremation services in north metropolitan Brisbane. Further, the Undertaking requires InvoCare to include an ownership statement in their advertising and marketing materials disclosing which funeral directing brands are owned by InvoCare in the Brisbane metropolitan area.