Heart Smart egg producers - s.87B undertaking

Company or individual details

  • Heart Smart egg producers


False or misleading representations in relation to the health and nutritional benefits of eating Heart Smart Eggs, produced by Southern Egg Pty Ltd, Hindmarsh Valley Enterprises Pty Ltd (trading as South Coast Eggs), Egg Industry Co-operative Ltd, Wallace Bros. Eggs Pty Ltd, Cathnan Pty Ltd, Home on the Range Pty Ltd and Agricultural Business Research Institute (collectively the 'Heart Smart Parties').

Undertakings given to:

  • cease using the name ‘Heart Smart Eggs’;
  • adopt a standard testing procedure to determine the Omega 3 content of the eggs;
  • cease making misleading health benefits claims; issue corrective advertising; and
  • pay the Commission’s costs.