British Airways - s.87B undertaking

Company or individual details

  • British Airways


British Airways and its advertising agency M&C Saatchi published advertisements offering free flights to the UK and Europe. The ad contained small print which contained conditions which materially detracted from the main message of the ad constituting breach of s52. British Airways undertakes to publish corrective advertising, provide to each customer who purchases a British Airways flight a free flight to Singapore or Bangkok, Executive club miles, refund of joinder fee to Executive club, apology letter, not advertise with differing small print in the future, implement a trade practices compliance program, avoid small print, report to the Commission one year from the date eof this undertaking.